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“MEET THE BEATLES!”
Released January 20th, 1964
“Ground-breaking”…this term could probably not be used to describe many albums in the history of the recording business. Depending on your favorite genre of music, you could probably come up with what you would consider a “ground-breaking” album or two. Fans of rock music in the 70’s would probably say “Dark Side Of The Moon” by Pink Floyd or the debut album by Boston. Fans of 80’s pop would surely cite “Thriller” by Michael Jackson or “The Joshua Tree” by U2. “Come On Over” by Shania Twain could easily be the country fan's pick, and “Breezin’” by George Benson may make the Jazz lover's list.
What all of these albums have in common is their longevity in the hearts of music fans. The music is timeless and never comes across as ‘dated’ no matter how many years go by. It goes much farther than just the amount of units sold. Albums such as “To The Extreme” by Vanilla Ice and “Girl You Know It’s True” by Milli Vanilli may have broken all records as far as sales are concerned, but have not endured the test of time, leaving most original buyers embarrassed to say they ever owned a copy.
An undeniable fact within the music world, no matter what your musical preference, is that the Beatles win in the “ground-breaking” albums category hands down! “Abbey Road,” “The Beatles"(aka the "White Album"),” “Rubber Soul” and “Sgt. Pepper’s Lonely Hearts Club Band” are unmistakably considered “ground-breaking” for reasons unique to each album. Add to this the cherished memories of each album that fans continue to have as they recount living through the Beatlemania years and you’ll see why all music lovers have to acknowledge The Beatles' place in album history.
Arguably the biggest “ground-breaking” album The Beatles released was their first Capitol album “Meet The Beatles!” Truth be told, the record album industry as a whole was transformed with the release of this record. Since the inception of the 33 1/3 RPM album (or LP) in 1948, album buyers were primarily adults whose tastes didn’t usually encompass what their teenagers wanted to hear. Big selling albums were usually by artists such as Nat King Cole, Frank Sinatra as well as the “Sing Along With Mitch” albums. The teenagers' market was predominantly singles (aka 45’s) which were less expensive and therefore much more affordable to spend their allowances on. Whereas Elvis Presley turned the world on its ear starting in 1956, young listeners were starting to save up their money to purchase Elvis albums. While his albums were reaching “Gold” status (sales of 500,000) in the 50’s and early 60’s, it was his singles that were breaking all records and were still the predominant market for teenagers.
Then came 1964! With the release of “Meet The Beatles!” on January 20th, this new pop music phenomenon had compelled the youth of America not only to purchase their three current singles but to buy what was considered their first “official” album. The teenage market brought this album, not only to number one for 11 weeks on the Billboard charts (71 weeks on the charts total) but into the platinum sales figures (sales of 1 million). Hearing a song or two on a 45 was no longer enough to satisfy teenage ears. This was truly “ground-breaking” as the album industry has been predominantly a youth market from that time on until today.
Origin of the Album
The fact is not hidden that Capitol Records, the EMI owned company which was affiliated with the Beatles British label Parlophone, had passed on releasing Beatles records in the US four times in 1963. Three of their first four British singles (“Love Me Do” “Please Please Me,” and “She Loves You”) passed by the ears of Capitol producer Dave Dexter and were rejected.
Dexter was given the task of reviewing foreign EMI records to determine whether they were suitable for the American market. Because of Dexter’s distaste for rock and roll, he most usually rejected these records. Even when Capitol president Alan Livingston called the enormous British success of The Beatles to his attention, he replied, “They’re a bunch of long-haired kids. They’re nothing. Forget it.” Since Capitol's occasional British releases in the states were all failing miserably, Livingston trusted Dexter’s opinions and that was that.
When Dexter also rejected The Beatles next single “I Want To Hold Your Hand,” Beatles manager Brian Epstein decided to visit Capitol records in person to discuss negotiations. President Alan Livingston decided to sign The Beatles to Capitol after hearing “I Want To Hold Your Hand” himself. Surprisingly, he also agreed to Brian Epstein’s proposal for Capitol to spend $40,000 to promote The Beatles in the states, although it had been reportedly told to Brian by Capitol Director of Eastern Relations Brown Meggs that they did not expect a great response.
A great promotional campaign was underway shortly thereafter which, with the US magazine and television news program exposure they were getting (as well as the hubbub about their upcoming “Ed Sullivan Show” appearances), saturated the media about the arrival of The Beatles.
As well as rush-releasing “I Want To Hold Your Hand” as the first Capitol single, Capitol was preparing an album to capitalize on the assured success of the single. Even though the album's full title was “Meet The Beatles! The First Album by England’s Phenomenal Pop Combo,” Vee Jay Records was actually the first to release a Beatles album in the US. Vee Jay had temporarily acquired the rights in 1963 to release Beatles records in the states, which they did with their release of two unsuccessful singles, “Please Please Me” and “From Me To You.” They shelved their plans to also release an album they titled “Introducing…The Beatles” because of financial problems. But with all the Capitol promotion of the group, as well as the magazine and television exposure, they decided to release the album after all, beating Capitol records at their own game by two weeks.
Since the Vee Jay album was based on The Beatles first British album “Please Please Me” and the Capitol album was based mostly on their second and most recent British album “With The Beatles,” the American market was able to contain both albums and achieve great success with both as well. With the exception of the song “I Saw Her Standing There” which both albums contained, “Meet The Beatles!” was an entirely different album. And both albums reached an unprecedented platinum status within the teen market (over a million sold).
"Meet The Beatles" back cover
The Make-up Of The Album
Capitol was very particular in their decision on what would be contained on the first album. They wanted to give a positive and energetic first impression (or second impression as it turned out) to America’s youth. For instance, they replaced the ballad “This Boy” as the flip side of their first single with the energetic rock and roll of “I Saw Her Standing There” which was chosen from their first British album.
They also chose to avoid the American cover songs which appeared on the British “With The Beatles” album, thinking that Americans would be more impressed with The Beatles original songs, showing their songwriting talent. Therefore, The Beatles’ covers of American songs “Please Mister Postman,” “Money,” “Roll Over Beethoven,” “You’ve Really Got A Hold On Me” and “Devil In Her Heart” were left off of the album.
They did make an exception with one cover song, the adult sounding “Till There Was You.” This decision could very well have been made to coincide with their performing the song on the future “Ed Sullivan Show” appearance, as well as on the internationally famous Royal Variety Show in Britain on November 4th, 1963.
Being that the proven fact that ‘singles sell albums’ was a common practice prior to 1964, the first two tracks chosen for the album were both sides of their first single. Not wanting to neglect the gorgeous three-part harmony of the ballad “This Boy” that was the British flip side to “I Want To Hold Your Hand,” they included it next in the line up on side one. After that, they pretty much commenced with the original track list of the British “With The Beatles” album, omitting the aforementioned cover songs.
The cover chosen for the album was the identical portrait used for the “With The Beatles” British album, which was inspired by German photographer and personal acquaintance of The Beatles, Astrid Kirschherr. Her early photographs of The Beatles while they were playing long engagements in Hamburg included head shots of the band in half lighting. These photos were shown to photographer Robert Freeman and, according to George Harrison, they asked Freeman, “’Can’t you do it like this?’” The picture was shot in “a room with a piece of black background” and lighting on the right side of their faces. According to McCartney, the session took about a half hour and was done simply and effortlessly.
Unlike the “Introducing…The Beatles” album that had just been released, Capitol decided to grace the back cover with liner notes that convince record buyers that THIS was the genuine article. They felt the need to facilitate a proper introduction to American audiences, including references to their Time, Newsweek and New York Times articles, their Royal Variety Show performance, their being booked for three appearances on the Ed Sullivan Show, and the fact that they were to appear in a “feature length United Artists movie” in the near future. One can only imagine how impressed American record buyers were at reading about the “unnumbered broken limbs” that occurred at the first Beatles concert in Dublin. Hindsight tells us that maybe that should not have been included on album liner notes in order to encourage increased sales.
It has been suggested that the timing was right for their success in America because of the unfortunate assassination of President John F. Kennedy on November 22nd, 1963 (coincidentally the exact day the “With The Beatles” album was released in Britain). The grim atmosphere engrossing the nation at that time, so it is thought, left an opening for something upbeat and exciting to lift its spirits. Whether this can be said to be accurate or not can only be answered by someone with the qualifications to do so. But, if this was the case, it was quite fortuitous that Capitol records held off in signing The Beatles until the time was truly right. If they signed The Beatles earlier in the year, they could very well have been another British act that failed miserably like all the others at that time.
The Beatles in EMI studio two, 1963
Recording The Album
With their first British album “Please Please Me” lodged at number one on the British charts throughout the spring and summer of 1963, The Beatles were afforded the opportunity of taking much more time in the studio to record their follow up album. The original thought of rushing through a single day of studio time to hash out an album in order to capitalize on a hit single had changed dramatically. They even graduated to four-track recording towards the end of the sessions, which was normally never utilized for pop recordings at EMI.
Their growing legion of fans deserved a follow up album of the best quality available. By the time of the making of this second album, they had already proven themselves beyond being a ‘one-hit-wonder.’ They had by this time topped the charts with three hits throughout 1963; “Please Please Me,” “From Me To You” and “She Loves You.” “Meet The Beatles!” actually comprised nine studio sessions that were interspersed between tour dates, starting on February 11th (in the case of “I Saw Her Standing There”) and ending on October 23rd, 1963 (with “Hold Me Tight”).
Written and compiled by Dave Rybaczewski
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